HER Agency: The Collective

Pick up the pen. Write the brief. Own your agency.

Tap In. We are taking up space all 2025.

HER Agency: The Collective is the only platform curated especially for Black women in advertising to own their agency. 
NY to LA, ATL to Chi-town, Dallas to the UK, we come together in community to celebrate our brilliance, build bonds, and level-up while being our bold, authentic selves.

This is a safe place to land when the weight of "being the only" or "one of a few" gets too heavy. 

We come here to build real community, fix our crowns, and level-up because: 

💫 We deserve to be in the room, so our stories are told authentically.

💫  We deserve to be at the table, so our voices and perspective are heard. 

💫 We deserve to be in leadership, so we can save space for those who've got next.

💫 We deserve.


You’ve been there:

  • “I am the only Black woman on my team, how do I handle _____ situation?”

  • “I wasn’t ready to show my value at review time so I didn’t get the promotion.”

  • “Do I have to go to the Happy Hour” to fit in”

  • “They asked me to take on this project, now I am exhausted and not available for the work I’d really like.”

  • “They said I’d get promoted last cycle, but I am still in the same role.”

  • “My clients are consistent with the microaggressions.”

  • “My senior leadership doesn’t value my work – I don’t feel seen.”

  • “My agency won’t send me to that event.”

  • “I don’t have documentation on what they said/did.”

  • “I’m mentally exhausted, but don't feel comfortable taking time off.”

  • "I am not sure how to network to find a mentor or sponsor.”

I have heard these statements and I have LIVED  these statements. 

Hi, I'm Brandi Rand, CDMP. With almost 2 decades in the industry I lived these experiences at every👏🏽 level 👏🏽 of 👏🏽 my career. 

Having served as a national BRG lead for Black employees at a national ad agency, as a board member for 3 advertising/marketing organizations (AAF, 4As and ColorComm),  as a M.A.I.P. Coach and a mentor, I saw the impact of not having real spaces, to hold real talk, and strategize real solutions.

Hearing these stories and living this experience -- and seeing how quickly we are leaving the industry inspired me to create HER Agency: The Collective a specially curated “third space of agency” where you can truly build community, have the necessary conversations, and secure the advice, tools and strategies to level-up and own your agency. 

It also led me to launch HER Agency: The Podcast, a preeminent podcast that centers dynamic Black women in advertising who are bold enough to pick up the pen, write the brief, and own their agency.

"It's not about doing the most, it's about doing what's most aligned." ~Brandi Rand


Owning your agency is the art of alchemizing challenges into opportunities. 

How? By making bold, aligned decisions, setting boundaries that protect your energy, and showing up as the fullest expression of yourself, no matter the room you’re in.

Owning Your Agency Looks, Feels, and Sounds Like This:

It Looks Like:

✨Walking into meetings as the only Black woman in the room with unshakable confidence, knowing you belong and have a voice and perspective that demands respect.

✨Proactively leading annual review conversations with a clear, compelling case for your value—because you’ve documented your wins and aren’t waiting for anyone to "notice."

✨Saying “no” to extra assignments that don’t align with your goals and redirecting your focus to work that excites and fulfills you.

✨Leaving "Happy Hours" you don’t feel aligned with, knowing that fitting in doesn’t require sacrificing your authenticity.

✨Holding leadership accountable for the promotion they promised, backed by a clear plan, documentation, and the confidence to advocate for yourself.

It Feels Like:

✨The relief of setting healthy boundaries, knowing you’re protecting your mental health and energy while still excelling in your role.

✨The pride of seeing your contributions acknowledged and valued, even in spaces where your presence has historically been overlooked.

✨The clarity of having a documented record of conversations, achievements, and challenges—empowering you to respond with strength and precision.

✨The empowerment of showing up authentically, even in environments where microaggressions and unconscious bias have been the norm.

✨The confidence of knowing your career is not left to chance—you're the one steering the ship.

It Sounds Like:

✨“I appreciate the opportunity, but I’ll need more information and resources before I commit to this project.”

✨“I’d like to revisit the discussion we had about my promotion last cycle. Here’s what I’ve accomplished since then.”

✨“No, I’m not available for Happy Hour again this week.”

✨“This client’s behavior is unacceptable, and I’d like us to address it as a team.”

✨“I’ve identified an event that aligns with my professional growth goals, and I’d like to explore attending with company support.”

✨“I need to take time off to prioritize my well-being, and I trust my work will remain on track.”


Once mastered, your approach to your career is:

⚡️ Freeing: Letting go of the need to conform and embracing the power of authenticity.
⚡️ Empowering: Advocating for yourself where you’re historically underestimated.
⚡️ Fulfilling: Doing the work that lights you up and aligns with your long-term goals.
⚡️ Strategic: Making decisions with clarity, purpose, and a plan for success.
⚡️ Resilient: Navigating challenges with a grounded confidence, even under pressure


What’s Inside HER Agency: The Collective?

HER Agency: The Collective is a high-vibe community that combines high-touch support with practical tools and strategies to empower you to take charge of your career and own your agency. 

Here’s just a bit what you’ll have access to:

  • Bespoke “Own Your Agency” Course
    12-month access to monthly themed cohort-styled course to level-up on everything from boundary setting and networking, to crafting an industry event strategy and more. 

  • Network of Dope Women in Advertising
    Connect with a curated group of ladies who understand your journey, understand the assignment, and are committed to leveling-up together.

  • Bi-Weekly Group Strategy and Kiki Sesh
    Connect LIVE to talk goals, challenges, and growth strategies with personalized support, actionable insights, and perspectives from the collective.

  • 2 (30 min) 1:1 Coaching Calls
    Work directly with the Founder of HER Agency to refine your vision, alchemize obstacles, and strategize to move from manifesting to mastered.

  • Real-Time Community and Support Chat, In App
    Receive ongoing guidance, feedback, encouragement and the occasional "gassing up" from a supportive community of like-minded ladies in advertising.

  • Founders-Level Access to Exclusive Events
    Private quarterly virtual events with industry leaders

  • Founders-Level Access to Exclusive Events
    IRL events, meet ups at a discounted rate.

Inside HER Agency: The Collective, we provide the tools, strategies, and support to help you navigate these lived experiences with power and purpose. Together, we’ll create a roadmap for your ad career where you are seen, heard, and valued—without compromising your mental health, identity, or dreams.

Investment:

Exclusive membership to HER Agency: TheCollective is NOW open for Founding Members and has two options: month to month or annual. Though we are convinced that once you’re in, you won’t want to leave, we offer a “cancel any time” policy. 

  • Investment Levels: $44.44/ month or $444.44/ annual (Limited time Founder's Pricing) 
  • Increasing to the normal rate of $77.77/ month or $777.77/ annual once FOunder's Rate is closed.

💯 This is your year to pick up the pen, write the brief, and own your agency.


FAQ:

Is there a Facebook group?

We have created an amazing member experience using our own, private platform. At this time, we have decided to operate within this platform instead of Facebook. We are social! You can find us on LinkedIn, IG, and Threads.

Sis, what if I miss a LIVE event or Kiki?

No worries! All sessions are stored for you, under the Events & Replays area of the member site. You can revisit and replay a lesson as often as you’d like, but remember the KiKis are private and what happens/is said in the live, stays in the live. This collective is a sacred space.

Do you offer refunds for this subscription? 

All of our digital products and services are non-refundable and non-transferrable. Monthly subs can be canceled at any time.

Not ready to join yet?

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